I've Built Businesses. I Know What it Takes.
I'm not a Melbourne business coach who read a few books and hung out a shingle. I've been in the trenches — building, breaking, fixing, and scaling real businesses across multiple industries.
About Scale360 | Business Coaching Melbourne
My Background
My career started in IT — specifically the domain name and web hosting industry. I spent years working in SEO and PPC marketing, learning firsthand how digital presence can make or break a business. How to get found online in Melbourne and nationally, generate leads, and build a digital footprint that actually works.
Then I made the jump into business ownership. I purchased and rebranded a cafe, built a catering operation from the ground up in Melbourne, and grew it into a large-scale business managing over 170 staff. I've hired, fired, restructured, recovered from near failure, and scaled — all within a single business over 13 years.
I've been the person working 70-hour weeks not making enough money. I've sat across the table from a Melbourne business owner whose numbers didn't add up and helped them rebuild from scratch. I've navigated the chaos of rapid growth and the grind of stabilising an operation that was falling apart.
Every stage of the small business journey — the early hustle, the growing pains, the scaling challenges — I've lived it in Melbourne and beyond. That's the experience I bring to every business coaching engagement.
How I Work
No Fluff. Just Results.
I don't do fluffy. I don't do vague. I ask hard questions, look at the real numbers, and tell you what I see — even when it's not what you want to hear.
Every business coaching engagement starts the same way — understanding your business. Your numbers, your team, your market, your goals. From there we build a clear plan and work through it together, step by step.
My job isn't to be your cheerleader. It's to be the experienced voice in your corner that helps you see clearly, move faster, and build smarter — whether you're in Melbourne or anywhere across Australia.
Real Results
From Not Profitable to Restructured and Growing
One of our earliest Melbourne business coaching clients came to us running a busy service business that, on paper, looked successful. Plenty of work, good revenue, growing team. But the numbers didn't add up. After a thorough audit in our first session, we identified that the business was not profitable — costs had grown faster than revenue and pricing hadn't kept pace.
We restructured the pricing model, renegotiated supplier terms, tightened the team structure, and built proper financial reporting from scratch. Within 90 days the business was operating profitably for the first time in over a year. The owner went from working in constant financial anxiety to understanding their numbers and leading with confidence.
That's the kind of work Scale360 does. Not inspiration — transformation
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Ready to transform your business?
