A large Google Ads account, rebuilt around numbers that were actually real.
Brisk Catering runs a large, always-on Google Ads account across Search and Performance Max. We audited it, found the reported conversions weren’t what they looked like, rebuilt tracking around real purchases, replaced a single generic page with dedicated landing pages per offer, and put an automated system in place to keep cutting wasted spend every week — not just when someone remembered to look.
- Client
- Brisk Catering
- Industry
- Corporate catering
- Location
- Melbourne, VIC
- Year
- 2026
The landing page
The challenge
Big spend, fake conversions, no brakes.
Real budget, real scale, and real risk if the numbers driving it were wrong — and they were. The account was counting quote-form submissions as purchases, which had reported ROAS sitting at 46.65x when the true, purchase-only return was 7.3x. Every bidding decision Google’s algorithms were making was based on a number that wasn’t real. On top of that, there was no systematic way to catch and cut wasted spend: negative keywords got added when someone remembered to check, not on a schedule, and traffic across different offers was landing on one generic page instead of one built for what people actually searched for.
What we did
One team. The full stack. In sequence.
- 01Advise
We audited the account end to end, found conversion tracking was counting quote-form submissions as purchases and inflating reported ROAS well beyond the real number, and diagnosed where spend was leaking with no system catching it.
- Google Ads account audit
- Conversion tracking audit
- Wasted-spend diagnosis
- 02Build
We built dedicated landing pages for Brisk’s actual offers — finger food, sandwich platters, breakfast catering and more — instead of one generic page carrying all the traffic, and rebuilt conversion tracking around real, purchase-only signal.
- Dedicated landing pages per offer
- Purchase-only conversion tracking
- Search & Performance Max rebuild
- 03Automate
We put a weekly automated system in place that mines search-term data for waste, adds negative keywords itself, and pauses zombie keywords — so spend stays disciplined without someone checking it by hand every week.
- Automated negative-keyword mining
- Zombie-keyword pausing
- Automated weekly performance reporting
The results
Numbers worth trusting, not just bigger ones.
- Inflated reported ROAS, corrected to the real, purchase-only number
- 46.65x → 7.3x
- Blended ROAS across the account today
- 8.05x
- Negative keywords, added automatically every week to cut wasted spend
- 595
- Dedicated landing pages live — one per offer, not one page for everything
- 3+
Your business is the next one
The constraint holding you back has a fix. Let’s find it.
Thirty minutes on a discovery call. We’ll diagnose where you’re stuck and what the first move should be, whether or not you work with us.