Busy with nothing to show for it — rebuilt around a pipeline that actually fills.
Maslec Electrical is a full-service Melbourne electrical team. They were flat out but not getting ahead, with a pipeline that lived on referrals. We went back to the numbers, restructured the business, and built both an inbound and an outbound engine — so the work coming in is predictable, and increasingly recurring.
- Client
- Maslec Electrical
- Industry
- Electrical contracting
- Location
- Greater Melbourne, VIC
- Year
- 2026
- Live site
- www.maslec.com.au
The challenge
Busy, profitable, and stuck.
Busy, but with nothing to show for it. Work came from referrals and word of mouth, so the pipeline was unpredictable — and the most valuable work, recurring body-corporate and commercial maintenance, wasn’t being won systematically. The owner knew the numbers had to change, but didn’t have a way to actually implement the plan.
What we did
One team. The full stack. In sequence.
- 01Advise
We got clear on the numbers, restructured the business, and built a 90-day plan aimed at recurring body-corporate and commercial work — then stayed hands-on to implement it, not just hand it over.
- Numbers & restructure
- 90-day execution plan
- Recurring-revenue strategy
- 02Build
We stood up the inbound channel so qualified work could find Maslec, rather than the other way around.
- Website & digital presence
- Google Ads
- Local SEO & Google Business Profile
- 03Automate
We built the outbound engine: an automated system putting a compliance-angle offer in front of strata and owners-corporation managers every week, plus a parallel pipeline to residential builders.
- Body-corporate lead-gen system
- Builder outreach pipeline
- Automated follow-up
The results
Capacity up. Chaos down.
- Strata & OC managers contacted, every week
- 30 / wk
- Reply rate from cold outreach
- 4%
- Body-corporate maintenance contracts won last month
- 2
- Residential builder accounts added
- 2
“Before Scale360 my business was busy with nothing to show for it. Mark helped me understand my numbers and make proactive steps to restructure and effectively start again. He has helped me work on building pipelines and systems that help with my short term cashflow and long term growth. Realistically I do not know how to implement the plan but he is with me along this journey through a hands on approach via implementation of the plan whilst keeping me accountable so that I start developing the habits and the right mindset to grow.”
More case studies
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