An ageing website and a leaking Ads account, rebuilt around filling one clinic.
Medical Foot Care runs a group of podiatry clinics across Melbourne’s inner and outer west. The website was ageing WordPress, and the Google Ads account was spending interstate, reporting page views as conversions, and sitting on around 10% impression share. We rebuilt the site, rebuilt tracking so the numbers could be trusted, and re-engineered paid search around one real goal: filling the Altona North clinic while others were at capacity.
- Client
- Medical Foot Care Podiatry
- Industry
- Podiatry
- Location
- Melbourne’s inner & outer west, VIC
- Year
- 2026
- Live site
- medicalfootcare.com.au
The challenge
One clinic empty, budget leaking interstate.
Altona North had capacity while other clinics didn’t, and paid search wasn’t solving it. The Google Ads account had 16 tangled conversion actions and an unfocused Performance Max campaign spending across the country, with reported “conversions” that were really just page views — so every optimisation decision was being made on numbers that weren’t real. Impression share sat around 10%. The website itself was still on ageing WordPress, with no reliable way to measure whether any of it was working.
What we did
One team. The full stack. In sequence.
- 01Advise
We audited the Ads account and the tracking underneath it, found the conversions being counted were page views, and set the strategy around one measurable goal: filling Altona North.
- Google Ads account audit
- Conversion tracking audit
- Local-catchment strategy
- 02Build
We designed and built a fast, fully responsive, WCAG 2.1 AA site, migrated off WordPress with redirects to protect existing SEO, embedded direct booking, and rebuilt tracking from scratch around real actions.
- Website design & build (WCAG 2.1 AA)
- PracSuite booking integration
- GA4 & conversion tracking rebuild
- 03Automate
We rebuilt the account around a tightly geo-fenced, conversion-optimised campaign for the Altona North catchment, with disciplined negative-keyword management and automated weekly reporting so results stay visible without chasing anyone for them.
- Geo-fenced, conversion-optimised search
- Negative-keyword management
- Automated weekly reporting
The results
Real numbers, from the first fortnight.
- Blended cost per conversion
- $39 → $22
- Conversions in the first week alone
- 14
- Estimated ROAS — assumes a $150 average booking value
- ~6.8x*
- Ad spend leaking interstate, after geo-fencing to the local catchment
- $0
Your business is the next one
The constraint holding you back has a fix. Let’s find it.
Thirty minutes on a discovery call. We’ll diagnose where you’re stuck and what the first move should be, whether or not you work with us.