A premium Melbourne builder, with an online presence to match the work.
True North Construction builds architecturally led homes across Melbourne. Their reputation was built on craft and detail — but their digital presence didn’t show it. We rebuilt the site around their architecture, set up local search, created the content to be found, and re-engineered their Buildxact quoting so proposals go out fast and on-brand.
- Client
- True North Construction
- Industry
- Residential construction
- Location
- Melbourne, VIC
- Year
- 2026
- Live site
- www.tnc.com.au
The challenge
Premium builds, undersold online.
The builds were premium; the online presence wasn’t. A dated, off-brand website undersold the architectural quality True North is known for. There was no Google Business Profile to capture local search, thin content for Google to rank, and quoting that was slow and inconsistent — every proposal rebuilt from scratch. The work that won clients in person simply wasn’t represented online, so the pipeline leaned entirely on referrals.
What we did
One team. The full stack. In sequence.
- 01Advise
We aligned the digital presence with the premium, architectural brand — and with the searches that actually bring design-led clients to a Melbourne builder.
- Brand & positioning alignment
- Local search & keyword strategy
- Site structure & content plan
- 02Build
We rebuilt the website around their architecture, stood up local search and Google Business Profile, and created the content to rank and convert.
- Brand-aligned website rebuild
- SEO implementation
- Google Business Profile creation & setup
- Content creation
- 03Automate
We re-engineered their Buildxact quote templates so proposals go out faster, look consistent, and carry the brand — no rebuilding each one from scratch.
- Advanced Buildxact quote templates
- Standardised, on-brand proposals
- Faster, more consistent quoting
The results
A presence that matches the work.
- Website rebuilt around True North’s architectural brand
- Rebuilt
- Google Business Profile created, verified and optimised
- Live
- Quote templates re-engineered for fast, on-brand proposals
- Buildxact
- SEO and content program building organic visibility
- Ongoing
Your business is the next one
The constraint holding you back has a fix. Let’s find it.
Thirty minutes on a discovery call. We’ll diagnose where you’re stuck and what the first move should be, whether or not you work with us.